How to Facilitate Competition in Sales Team
The main aim of business is to make as many profits as possible, and one of the ways to make profits is to increase the sales levels of the firm. Thus, you need to have the best sales team with necessary sales skills to help reach targets. However, as a proprietor, you should not only focus on sales team competition to improve the productivity and sales of the team. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.
Get rid of non-performers – It is better to have a small team of highly performing individuals than to have a large group which has several unproductive workers. No amount of training and mentoring would change their performance. The more you tolerate them, the more you will spend money paying their salaries without their compensation in sales. This way, you will save the company resources that could be spent on salaries of unproductive workers.
Train the best salespersons – Use the little resources the business has to train potential and capable salespeople so that they can deliver efficiently.
Create a perfect atmosphere for sales – Be the example that they need to emulate. Properly facilitate the team by providing them with working equipment and give them motivation and encouragement to work hard. Give them a conducive environment to do their jobs best.
Insist on proper accountability – Accountability is essential in a sales team so that every person is responsible for his activities and this also facilitates carrying out disciplinary actions whenever one goes against company’s policies. You can easily monitor actions of individuals with proper accountability measures.
Give improvement opportunity to every staff of sales team – You can to this by showing them how to utilize their time efficiently so that there is no wastage. Proper use of time in sales translates to high sales. Assist them in making sales plans which are essential in achieving profits.
Have a joint agreement on sales targets – Do not set goals for the sales team but rather have a unanimous agreement with the team on reasonable targets which are achievable within certain time intervals.
Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Informed decision making using sales report information is beneficial to the firm in strategic planning.
Through proper facilitation, the sales team will continuously improve their performance. Importantly, rewards play a great role in encouraging salespersons. You will have a competent sales team if you focus on the above activities.